{"id":20008,"date":"2024-11-07T12:11:59","date_gmt":"2024-11-07T17:11:59","guid":{"rendered":"https:\/\/www.michigandental.org\/?page_id=20008"},"modified":"2025-07-02T12:28:01","modified_gmt":"2025-07-02T16:28:01","slug":"how-ai-is-transforming-digital-marketing","status":"publish","type":"page","link":"https:\/\/www.michigandental.org\/ce-courses\/mda-online-ce\/how-ai-is-transforming-digital-marketing\/","title":{"rendered":"How AI is Transforming Digital Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row showfor=&#8221;not_logged_in&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<strong>Recorded Seminar<\/strong><\/p>\n<h3>How AI is Transforming Digital Marketing<\/h3>\n<p><strong><img decoding=\"async\" class=\"size-full wp-image-12384 alignright lazyload\" data-src=\"https:\/\/www.michigandental.org\/wp-content\/uploads\/2023\/05\/Ghimire.png\" alt=\"Shailesh Ghimire\" width=\"149\" height=\"152\" data-id=\"12384\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 149px; --smush-placeholder-aspect-ratio: 149\/152;\" \/>Speakers:<\/strong> Shailesh Ghimire<br \/>\n<strong>Fee:<\/strong> $50\/MDA DDS and Staff; $75\/Nonmember DDS<br \/>\n<strong>CE Credits:<\/strong> 1<br \/>\n<strong>AGD Code:<\/strong> 550<br \/>\n<a class=\"btn-grn2\" href=\"https:\/\/myaccount.ada.org\/s\/community-event?id=a1q8V000005bCcoQAE\" target=\"_blank\" rel=\"noopener noreferrer\">Register Now<\/a><\/p>\n<p>Artificial Intelligence is transforming digital marketing by providing new ways to understand and engage with customers. Whether its a new website design, new logo creation or content production, AI tools are having a big impact. Additionally using AI data collection, natural language processing, machine learning, and data analysis<br \/>\nmarketers are getting better customer insights and automating many marketing tasks and decisions.<\/p>\n<p>In the context of dental clinics, AI can be used to analyze lead generation and patient visitation data, help clinics identify the most effective marketing channels, campaign strategies, optimal days, and appointment times. AI can also be used to personalize marketing assets, such as chatbots, targeted advertising, and content generation, to optimize the customer journey. In this session we will<br \/>\nreview all of these facets to bring you up to speed on how you can take advantage of AI to make the most of your digital marketing.<\/p>\n<p>Learning objectives:<\/p>\n<ul>\n<li>Know how to use AI to adapt your digital marketing.<\/li>\n<li>Learn how a Dental Clinic can incorporate more AI in<br \/>\ndigital marketing.<\/li>\n<li>Understand what you can expect when using AI for<br \/>\ndigital marketing.<\/li>\n<\/ul>\n<p><strong><img decoding=\"async\" style=\"--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100\/79;margin-left: 8px; margin-right: 8px; float: right; width: 96px; height: 75px;\" title=\"\" data-src=\"https:\/\/www.michigandental.org\/wp-content\/uploads\/2021\/05\/CDBP-Logo_100.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>This course counts toward the Dental Business Professional certification.<\/strong><br \/>\n<a href=\"\/CDBP\">Click here<\/a> for more information on the MDA Certified Dental Business Professional program. Earn 1 credit in the Office Marketing and Social Media category.<\/p>\n<p>Shailesh Ghimire has spoken to a wide variety of audiences across many industries. His goal is to makedigital marketing understandable and actionable. Hecommunicates complex digital marketing concepts in aclear, succinct manner.<\/p>\n<p><em>Financial support provided by MDA Insurance and MDA Services.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row showfor=&#8221;discarded_user_roles&#8221; discarded_user_roles=&#8221;how_ai_is_transforming_digital_marketing&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<strong>Recorded Seminar<\/strong><\/p>\n<h3>How AI is Transforming Digital Marketing<\/h3>\n<p><strong><img decoding=\"async\" class=\"size-full wp-image-12384 alignright lazyload\" data-src=\"https:\/\/www.michigandental.org\/wp-content\/uploads\/2023\/05\/Ghimire.png\" alt=\"Shailesh Ghimire\" width=\"149\" height=\"152\" data-id=\"12384\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 149px; --smush-placeholder-aspect-ratio: 149\/152;\" \/>Speakers:<\/strong> Shailesh Ghimire<br \/>\n<strong>Fee:<\/strong> $50\/MDA DDS and Staff; $75\/Nonmember DDS<br \/>\n<strong>CE Credits:<\/strong> 1<br \/>\n<strong>AGD Code:<\/strong> 550<br \/>\n<a class=\"btn-grn2\" href=\"https:\/\/myaccount.ada.org\/s\/community-event?id=a1q8V000005bCcoQAE\" target=\"_blank\" rel=\"noopener noreferrer\">Register Now<\/a><\/p>\n<p>Artificial Intelligence is transforming digital marketing by providing new ways to understand and engage with customers. Whether its a new website design, new logo creation or content production, AI tools are having a big impact. Additionally using AI data collection, natural language processing, machine learning, and data analysis<br \/>\nmarketers are getting better customer insights and automating many marketing tasks and decisions.<\/p>\n<p>In the context of dental clinics, AI can be used to analyze lead generation and patient visitation data, help clinics identify the most effective marketing channels, campaign strategies, optimal days, and appointment times. AI can also be used to personalize marketing assets, such as chatbots, targeted advertising, and content generation, to optimize the customer journey. In this session we will<br \/>\nreview all of these facets to bring you up to speed on how you can take advantage of AI to make the most of your digital marketing.<\/p>\n<p>Learning objectives:<\/p>\n<ul>\n<li>Know how to use AI to adapt your digital marketing.<\/li>\n<li>Learn how a Dental Clinic can incorporate more AI in<br \/>\ndigital marketing.<\/li>\n<li>Understand what you can expect when using AI for<br \/>\ndigital marketing.<\/li>\n<\/ul>\n<p><strong><img decoding=\"async\" style=\"--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100\/79;margin-left: 8px; margin-right: 8px; float: right; width: 96px; height: 75px;\" title=\"\" data-src=\"https:\/\/www.michigandental.org\/wp-content\/uploads\/2021\/05\/CDBP-Logo_100.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>This course counts toward the Dental Business Professional certification.<\/strong><br \/>\n<a href=\"\/CDBP\">Click here<\/a> for more information on the MDA Certified Dental Business Professional program. Earn 1 credit in the Office Marketing and Social Media category.<\/p>\n<p>Shailesh Ghimire has spoken to a wide variety of audiences across many industries. His goal is to makedigital marketing understandable and actionable. Hecommunicates complex digital marketing concepts in aclear, succinct manner.<\/p>\n<p><em>Financial support provided by MDA Insurance and MDA Services.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row showfor=&#8221;selected_user_roles&#8221; selected_user_roles=&#8221;how_ai_is_transforming_digital_marketing&#8221;][vc_column][vc_video link=&#8221;https:\/\/youtu.be\/ZI6ysrMh138&#8243; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div align=\"center\">\n<p><a class=\"button\" href=\"\/CE-Courses\/MDA-Online-CE\/how-ai-is-transforming-digital-marketing\/Quiz\">Take the Quiz<\/a><\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row showfor=&#8221;not_logged_in&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]Recorded Seminar How AI is Transforming Digital Marketing Speakers: Shailesh Ghimire Fee: $50\/MDA DDS and Staff; $75\/Nonmember DDS CE Credits: 1 AGD Code: 550 Register Now Artificial Intelligence is transforming digital marketing by providing new ways to understand and engage with customers. Whether its a new website design, new logo creation or content [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":3152,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","protect_children":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-20008","page","type-page","status-publish","hentry"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2025-11-17 17:16:32","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.michigandental.org\/wp-json\/wp\/v2\/pages\/20008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.michigandental.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.michigandental.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.michigandental.org\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.michigandental.org\/wp-json\/wp\/v2\/comments?post=20008"}],"version-history":[{"count":4,"href":"https:\/\/www.michigandental.org\/wp-json\/wp\/v2\/pages\/20008\/revisions"}],"predecessor-version":[{"id":22769,"href":"https:\/\/www.michigandental.org\/wp-json\/wp\/v2\/pages\/20008\/revisions\/22769"}],"up":[{"embeddable":true,"href":"https:\/\/www.michigandental.org\/wp-json\/wp\/v2\/pages\/3152"}],"wp:attachment":[{"href":"https:\/\/www.michigandental.org\/wp-json\/wp\/v2\/media?parent=20008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}