{"id":8247,"date":"2022-03-02T13:43:53","date_gmt":"2022-03-02T18:43:53","guid":{"rendered":"https:\/\/www.michigandental.org\/?page_id=8247"},"modified":"2023-12-14T16:05:20","modified_gmt":"2023-12-14T21:05:20","slug":"mda-social-media-content","status":"publish","type":"page","link":"https:\/\/www.michigandental.org\/practice-resources\/programs-services\/mda-social-media-content\/","title":{"rendered":"Social media: content and tips for promoting your practice"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1698696973333{margin-top: -40px !important;padding-top: 0px !important;padding-bottom: 20px !important;background-color: #009ba7 !important;}&#8221; el_class=&#8221;white-text&#8221;][vc_column][vc_column_text]<\/p>\n<h1>Social media: content and tips for promoting your practice<\/h1>\n<p><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h3>Care and share: social media resources for mda dentists!<\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_separator css=&#8221;.vc_custom_1677078024556{margin-bottom: 25px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1677077908062{margin-bottom: 25px !important;}&#8221;]<\/p>\n<h4><span style=\"color: #009ba7;\">NEW!<\/span> Downloadable guide to taking great social media photos!<\/h4>\n<p>[\/vc_column_text][vc_btn title=&#8221;PHOTO GUIDE&#8221; style=&#8221;flat&#8221; color=&#8221;turquoise&#8221; size=&#8221;xs&#8221; align=&#8221;left&#8221; css=&#8221;.vc_custom_1677077959724{margin-bottom: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fmichigandental-org.mystagingwebsite.com%2Fwp-content%2Fuploads%2F2023%2F02%2FCare-and-Share-Photo-Guide.pdf|target:_blank&#8221;][\/vc_column_inner][\/vc_row_inner][vc_separator css=&#8221;.vc_custom_1677078024556{margin-bottom: 25px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1677078139738{margin-bottom: 25px !important;}&#8221;]Get going and stay growing with social media content from the MDA Public Education Campaign. It\u2019s all formatted and ready for you to post! New to connecting with patients online and promoting your practice on social media? No worries! The MDA has you covered \u2014 it\u2019s as easy as copy, paste, and post. Check out our guide below and find other resources from us for you. So you can stay connected with them.[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1700591895099{margin-bottom: 25px !important;}&#8221;]<\/p>\n<h3>Social media posts for your practice<\/h3>\n<p>Here, we have created some downloadable images and corresponding post copy you can use on your own Facebook and Instagram business pages. Each topic area corresponds with an MDA Public Campaign and includes a webpage and sample email you may send as a monthly bulletin to your practice\u2019s email list.<\/p>\n<p>Start by sharing content from these MDA Public Campaigns:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8368&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1702587634455{margin-bottom: 25px !important;}&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/the-sugary-truth\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8367&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1702587675756{margin-bottom: 25px !important;}&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/cavities\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8369&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1702587690759{margin-bottom: 25px !important;}&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/taking-care-of-your-teeth\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8366&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1702587710361{margin-bottom: 25px !important;}&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/care-goes-beyond-coverage\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;9303&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1702587731845{margin-bottom: 25px !important;}&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/diabetes-your-oral-health\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;9313&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1702587746260{margin-bottom: 25px !important;}&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/teeth-have-feelings-too\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;9940&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/searching-symptoms\/&#8221; css=&#8221;.vc_custom_1702587778555{margin-bottom: 25px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;9931&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/asthma-your-oral-health\/&#8221; css=&#8221;.vc_custom_1702587796152{margin-bottom: 25px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;11803&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/well-being-for-everyone\/&#8221; css=&#8221;.vc_custom_1702587815484{margin-bottom: 25px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;11816&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/fluoride-has-your-smile-covered\/&#8221; css=&#8221;.vc_custom_1702587831879{margin-bottom: 25px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;12139&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/heart-disease-your-oral-health\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;12461&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/alzheimers-and-dementia\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1700591906017{margin-bottom: 25px !important;}&#8221;]<\/p>\n<h3>Personalized for your practice<\/h3>\n<p>Spread the word about your practice and give new patients a sneak peek at what to expect at their visit. Use these customizable posts to introduce new patients and followers to your practice and your amazing staff.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;11329&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/get-to-know-our-practice\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;11348&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;\/practice-resources\/programs-services\/mda-social-media-content\/meet-our-team\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1700599988244{margin-bottom: 25px !important;}&#8221;]<\/p>\n<h3>How to post on Facebook (downloadable guide):<\/h3>\n<p>Click below to download our easy-to-use guide for posting on Facebook (using either their website or mobile app) and on Instagram (using their mobile app). If you don\u2019t already have a professional business page, set one up by creating an account on Facebook or Instagram and following the steps laid out on those platforms.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_btn title=&#8221;Step-by-Step Guide to Social Media Posting&#8221; style=&#8221;flat&#8221; color=&#8221;turquoise&#8221; size=&#8221;xs&#8221; align=&#8221;left&#8221; css=&#8221;.vc_custom_1645804637872{margin-bottom: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fmichigandental-org.mystagingwebsite.com%2Fwp-content%2Fuploads%2F2022%2F02%2FStep-by-Step-Guide-to-Social-Media-Posting.pdf|target:_blank&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<strong>Tip #1 Create a posting schedule<\/strong><br \/>\nCreate a schedule for yourself or set reminders on your digital calendar to post at least once a week, if not more frequently. Once you get familiar with the platforms, you can pre-schedule and load your posts in advance.<\/p>\n<p><strong>Tip #2 Notifications and responses<\/strong><br \/>\nSet up your notifications to alert you whenever someone comments or asks a question on your page. This will help you respond in a timely fashion. Avoid troll traps; remain courteous, and do not continue the conversation with excessive negative commenters.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1700600059097{margin-bottom: 0px !important;}&#8221;]<\/p>\n<h3>Social Media Best Practices<\/h3>\n<p><strong>Facebook vs. Instagram: What\u2019s the difference?<\/strong>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;5\/6&#8243;][vc_column_text css=&#8221;.vc_custom_1646251384776{margin-bottom: 25px !important;}&#8221;]Facebook is ideal for sharing text-heavy posts. Facebook also lets you share photographs in your posts, link to YouTube videos, and include clickable web addresses. You don\u2019t need to include a photo or video when you post on Facebook, but it is more engaging if you do.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;8378&#8243; img_size=&#8221;75&#215;70&#8243; css=&#8221;.vc_custom_1646251375569{margin-bottom: 25px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;5\/6&#8243;][vc_column_text css=&#8221;.vc_custom_1646251366991{margin-bottom: 25px !important;}&#8221;]Instagram is a visual-based platform. You may add captions to the images and videos you post, but if the image says it all, a caption isn\u2019t always necessary. You cannot directly link to YouTube or include website links on Instagram.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][vc_single_image image=&#8221;8376&#8243; img_size=&#8221;75&#215;70&#8243; css=&#8221;.vc_custom_1646251358243{margin-bottom: 25px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1700600113126{margin-bottom: 25px !important;}&#8221;]<strong>Professional business page vs. Personal page<\/strong><br \/>\nYour social media posts should come from a professional business page set for anyone to view, not your personal page. That should be reserved for friends and family and may have stricter privacy settings.<\/p>\n<p><strong>Set your tone<\/strong><br \/>\nThink of your practice\u2019s social media pages as a virtual extension of your waiting room and reception areas. Like those physical spaces, the digital space should be: inviting, approachable, courteous, helpful, and informative.<\/p>\n<p><strong>Topics and voice<\/strong><br \/>\nYou speak on behalf of your practice with every post, response, and comment. Interact online as you would with a new patient who\u2019s in the chair for the very first time. Stay away from non-dentistry-related political issues and personal opinions. It\u2019s helpful to think about content this way: if you wouldn\u2019t talk about it in the dental chair with a new patient, don\u2019t talk about it on your practice\u2019s social media accounts.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1698696973333{margin-top: -40px !important;padding-top: 0px !important;padding-bottom: 20px !important;background-color: #009ba7 !important;}&#8221; el_class=&#8221;white-text&#8221;][vc_column][vc_column_text] Social media: content and tips for promoting your practice [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Care and share: social media resources for mda dentists! [\/vc_column_text][vc_row_inner][vc_column_inner][vc_separator css=&#8221;.vc_custom_1677078024556{margin-bottom: 25px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1677077908062{margin-bottom: 25px !important;}&#8221;] NEW! Downloadable guide to taking great social media photos! 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